The Countdown is on for HITEC 2024

Shift4 at HITEC 2024

We’re just days away from the world’s largest, longest-running hospitality technology event – HITEC! Taking place in Charlotte, NC from June 24 – 27, the Hospitality Industry Technology Exposition and Conference (HITEC) connects hospitality experts with the future of cutting-edge technology to drive innovation within the space. 

Founded over 50 years ago by the Hospitality Financial and Technology Professionals (HFTP), HITEC is the largest non-profit show of its kind, and continues to get bigger and better every year. 

What to Expect This Year

HITEC 2024 is expected to be one for the record books, hosting 4,500+ attendees and 325+ exhibitors from over 60 countries, as well as more than 50 education sessions led by industry professionals. 

This year, Shift4 will be showcasing our latest and greatest payment solutions for the hospitality vertical. 

Introducing Commerce Engine 2.0, our Next-Gen Payments Platform

We’re excited to announce the launch of our next-generation Commerce Engine platform, built to support both on-premise and cloud-based PMS solutions! Commerce Engine is an Android-based application that makes implementing Shift4’s secure payment platform a breeze. We pre-install the application directly onto the PIN pad and ship it to the merchant – with no additional software or hardware required so that they can immediately gain access to cutting-edge features and functionality: 

  • Future-Proof: Our API leverages the latest technology without additional development
  • Plug & Play: Simply connect the PIN pad and you’re up and running in no time
  • Easy to Update: Software patches and future configurations are all performed remotely

Get a Hands-on Look at SkyTab

Ready to see what SkyTab is all about? Well, now’s your chance! Swing by our booth to get a hands-on demo of Shift4’s next-generation point-of-sale.

SkyTab is more than just a POS. It’s an all-in-one restaurant platform that will help you manage every aspect of your business — from front-of-house to back-of-house and everything in between, with features and functionalities including: 

  • Online ordering
  • Mobile solutions
  • QR ordering & payments
  • Powerful reporting
  • Marketing tools
  • Local service & support 

Meet Us in Charlotte

We can’t wait to meet you in our booth #436! Be sure to stop by and chat with the experts in hospitality technology. 

Meet Juli Barter, our new VP of Lodging

Shift4 is excited to introduce Juli Barter, our new Vice President of Lodging! Juli comes to us with over 25 years of experience in the hospitality industry, specializing in payment processing, data protection and regulatory compliance. Her extensive background and expertise is helping us propel forward in the lodging vertical around the globe

Juli will be available in the booth to discuss how Shift4 can be the perfect payments solution for your business. 

Juli Barter headshot

Need a Morning Pick-Me-Up? 

We’ll have coffee and tea available in our booth from 10:00 am – 12:00 pm on Tuesday and Wednesday. Grab a cup of joe and get ready for the show. We look forward to seeing you there!