The partnership will leverage Shift4’s best-in-class acquiring services to drive eco-friendly mobility with more convenient, seamless payment experiences.
CENTER VALLEY, PA. – April 30, 2024 – Shift4 (NYSE: FOUR), a global leader in integrated payments and commerce technology, today announced a partnership with Fortech, a leader in service station transformation and digital engineering, to enable seamless payment experiences for store operators and end-users of traditional and alternative fuelling stations across Europe.
As Italy’s leading supplier of services for fuel distribution systems, Fortech provides customised POS (Point of Sale) and OPT (Outdoor Payment Terminal) solutions to improve the business performance of single service stations, fuel retail networks, and large petrol companies, with the goal of revolutionising the mobility sector – converting more and more service stations into smartSTATIONS. Powered by Shift4’s unparalleled acquiring services, Fortech partners are now able to provide motorists with a hassle-free, convenient payments experience at traditional and alternative fuelling stations throughout the EU.
“This strategic alliance with Fortech is a testament to Shift4’s commitment to innovation within emerging verticals and support of companies spearheading the change,” said Iwona Mikulska, Director of Sales and Business Development at Shift4. “For too long, EV adoption has been hindered by complex payments infrastructure. We are proud to partner with Fortech to help the EU’s transition to green mobility and introduce a more streamlined fuelling, charging, and payment experience for all while supporting Fortech’s international market expansion across Europe.”
As part of the European Commission’s recently introduced Alternate Fuel Infrastructure Regulation (AFIR), alternative-fuel station operators must provide drivers with a wider range of common ad hoc payment methods. By providing a more streamlined, optimised payment solution for Fortech’s self-service POS and OPT terminals, this collaboration ensures service station operators across Europe can adhere to these regulations while delivering an improved experience for their customers.
“Since its inception, Fortech has embraced a pioneering approach, leading us to become a forefront leader in Italy in the realm of service station solutions,” said Massimo Banci, Commercial Director at Fortech SRL. “Presently, we are committed to extending our innovative mindset on two fronts – within the e-mobility sector and in international markets. In this perspective, our partnership with Shift4 opens the door to new and exciting opportunities. Collaborating to provide seamless payment experiences both for store operators and for end-users not only aligns with our commitment to innovation but also provides us with a competitive advantage. This advantage positions Fortech and Shift4 for significant business growth in the vast European market of both traditional and electric mobility.”
About Shift4
Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit shift4.com.
About Fortech
Fortech is a leading light in Europe’s digital engineering for the mobility sector, renowned for its innovative solutions that propel businesses into the future. Specializing in the development of sophisticated POS systems and smart terminals for service stations and charge points, Fortech is dedicated to enhancing operational efficiency and customer satisfaction. For more details, visit https://www.fortech.it/en/.
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Media Contacts:
Nate Hirshberg
Senior Vice President, Marketing
Shift4
[email protected]
+1 610.596.4590